![]() 'In fact, I think Papyrus is a pretty cool font, but I have to admit that it didn't look right on the Avatar title logo,' said Rochelle, who liked the Papyrus font Tale and looked back over and over again. The use of this Papyrus font was also mentioned in the following Tale starring Ryan Gosling. The font Papyrus was used for the title and subtitles of 'Avatar' released in 2009. In 2018, Rochelle received a phone call from Lightstorm Entertainment, a film production company founded by Cameron, asking if he could help design fonts for'future projects'. Yep, I created the new AVATAR font – Swell Type The design of is explained by John Rochelle, the founder and designer of the font design company 'Swell Type'. Papyrus is now known as “the Avatar font,” but that’s better than Avatar being known as “the Papyrus movie.” If it can shed that moniker, then it’s here to stay.Īvatar: The Way of Water premieres in theaters December 16, 2022.23:00:00 How was the revamped font in the movie 'Avatar' series designed?Īn original font designed to commemorate the 10th anniversary of the movie ' Avatar ' directed by James Cameron, who is known to have won the number one movie box office revenue in the world, and is also used in the sequel ' Avatar: The Way of Water '. If anything, it continued it, revitalizing the conversation around the franchise just when it needed it most. Or look at CERN, who changed everything we know about matter with the discovery of the Higgs Boson, only to present their findings in the same maligned font.īut in the case of Avatar, the font discussion didn’t change the movie’s reputation. ![]() Just ask the Cleveland Cavaliers, who announced Lebron James’ departure with an open letter written in Comic Sans. The wrong font choice can change the conversation around what should be a historic moment. It still had the remnants of Papyrus’s yoga studio branding, but it was obvious there was thought put into it. It was a bit bolder, more distinct, and bright blue. A year after it aired, Avatar released a new logo that brought the franchise into the new decade. 20th Century FozĪnd just like Avatar left its mark on culture, this sketch left its mark on Avatar. The font of regrettable tattoos everywhere. The haters wouldn’t be online on the Avatar website or social channels, talking about ‘Oh, this movie is irrelevant.’ Well, why are you there?” Ryan Gosling wouldn’t be on Saturday Night Live making fun of the papyrus font. “If there’s talking about it, there’s a cultural footprint,” he told Inverse. Flaws happen, and Avatar was so huge that even one of its dumbest issues became a cultural touchstone.Īvatar producer Jon Landau thinks cultural artifacts like “Papyrus” prove that Avatar isn’t back - it never went away. Nobody thinks about the terrible “no gang signs” opening scene of Iron Man or the horrifically ill-advised “Hallelujah” sex scene in Watchmen (except put-upon pop culture writers), even though both films came out around the same time. Papyrus shows that some movies may not age well, but can still stick in your mind years after their release. It might be an odd way to continue the Avatar conversation, but at least it is continuing it. It’s a strange quirk that could only happen in a 2009 movie, but somehow, the memory has lasted. Papyrus’ odd inclusion in the Avatar branding goes further than just the title: When the Na’vi speak their native language, the subtitles appear in the font. “He just highlighted ‘Avatar,’ clicked the drop-down menu and he randomly selected Papyrus,” he vents to his therapist (Kate McKinnon), who has to break the news that there are more Avatar movies on the way. In October 2017, Gosling’s episode of Saturday Night Live included “Papyrus,” a sketch where he’s slowly driven crazy after realizing the title font for Avatar was Papyrus, a default “tribal, yet futuristic” font that anyone who’s used Microsoft Word is familiar with. He wrote Emily Blunt a monologue as an ostentatious (and self-conscious) sink, cast Emma Stone as an adult film bit actor who goes full method, and sent Ryan Gosling down an obsessive rabbit hole regarding Avatar’s text design. Julio Torres, best known for his minimalist HBO comedy special My Favorite Shapes and HBO series Los Espookys, marked his time at Saturday Night Live with a distinct dramatic voice in pre-taped sketches. In a recent episode of the HBO documentary series How To With John Wilson, for example, we see a meetup of die-hard Avatar fans who can even speak fluent Na’vi.īut the greatest evidence for Avatar’s cultural relevance is a skit that highlighted why it’s so infuriating, yet so timeless. ![]() Avatar may have shaken the box office more than a decade ago, but its legacy quickly went from “biggest movie in the history of the world” to “ mostly forgotten pop culture phenomenon.” But with the release of the sequel only a few days away, we’re realizing that’s not even close to the truth.
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